About us
Since 2010 we've helped travellers from the UAE and beyond explore the Gulf and Asia — tours, hotels and visas, arranged by a team that knows every destination first-hand.
- Licensed travel company
- 24/7 WhatsApp support
- 10 countries
- 10,000+
- Experiences
- 250,000+
- Travellers
- 10
- Countries
- 15+
- Years
Our story
Direction Tourism & Travels started in 2010 with a simple idea: travel should feel easy, personal and honest. What began as a small desk in Sharjah helping friends and families plan their holidays has grown into a licensed travel company serving travellers across the UAE and beyond.
Today our team arranges tours, hotels and visas in 14 countries across the Gulf and Asia — from desert safaris in Dubai and dhow cruises in Musandam to balloon flights over Cappadocia and island-hopping in Thailand.
Why travellers choose us
We only sell experiences we would book for our own families. Every tour, hotel and supplier is checked by people who have been there, and our prices are clear from the start — no surprise fees at checkout.
Real people, around the clock
Behind every booking is a real person on WhatsApp, day or night — before you travel, while you're away and after you return. That's the promise we've kept for over fifteen years.
What we do
Our promise
Handpicked, never generic
We only sell experiences our team would book for their own families.
Humans, 24/7
Every booking comes with real support on WhatsApp — day or night.
Local expertise
Partners on the ground in every destination we sell.
Fair & transparent
Clear prices, no surprise fees, honest advice.
Where we go
Licensed & local
Tell us where you want to go and we'll put together the perfect itinerary.
Licensed travel company · Direction Tourism & Travels FZ-LLC
Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates