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Direction Tourism & Travels started in 2010 with a simple idea: travel should feel easy, personal and honest. What began as a small desk in Sharjah helping friends and families plan their holidays has grown into a licensed travel company serving travellers across the UAE and beyond.

Today our team arranges tours, hotels and visas in 14 countries across the Gulf and Asia — from desert safaris in Dubai and dhow cruises in Musandam to balloon flights over Cappadocia and island-hopping in Thailand.

Why travellers choose us

We only sell experiences we would book for our own families. Every tour, hotel and supplier is checked by people who have been there, and our prices are clear from the start — no surprise fees at checkout.

Real people, around the clock

Behind every booking is a real person on WhatsApp, day or night — before you travel, while you're away and after you return. That's the promise we've kept for over fifteen years.